Hospitality Management| City University of Michigan

Courses Code	Courses Name	Credit Hours	Course Description
HOM-248	Hospitality Financial Management	6 Credits	View Details
HOM-471	HRM in Hospitality Industry	6 Credits	View Details
HOM-639	Strategic Hospitality Management	6 Credits	View Details
HOM-756	Hospitality Marketing and Sales	6 Credits	View Details
HOM-884	Cases in Hospitality Operations	6 Credits	View Details

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:
- Introduction.
- Financial markets and financial instruments.
In Section 2 of this course you will cover these topics:
- Review of financial statements and selected ratios.
- The relationship between risk and return.
In Section 3 of this exam you will be evaluated on below listed topics:
- Time value of money.
- Fixed income securities: bonds and preferred stock.
In Section 4 of this course you will cover these topics
- Common stock.
In Section 5 of this course you will cover these topics:
- Introduction to capital budgeting and cash flow estimation.
- Capital budgeting decision methods.
- An introduction to hotel valuation.

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:
- Introduction: marketing for hospitality and tourism.
- Service characteristics of hospitality and tourism marketing.
- The role of marketing in strategic planning.
In Section 2 of this course you will cover these topics:
- The marketing environment.
- Marketing information systems and marketing research.
- Consumer markets and consumer buying behavior.
In Section 3 of this exam you will be evaluated on below listed topics:
- Organizational buyer behavior and group markets.
- Market segmentation, targeting, and positioning.
- Designing and managing products.
In Section 4 of this course you will cover these topics
- Internal marketing.
- Building customer loyalty through quality.
- Pricing products: pricing considerations, approaches and strategy.
In Section 5 of this course you will cover these topics:
- Distribution channels.
- Promoting products: communication and promotion policy and advertising.
- Promoting products: public relations and sales promotion.
- Professional sales.*
- Electronic marketing: internet marketing, database marketing and direct marketing.*
- Destination marketing.
- Next years marketing plan.

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:
- Travel/tourism and hospitality: services for those away from home.
- The and ldquo;secret and rdquo; of quality service.
- Managers must manage.
- Overview: hotel, hotels, hotels!
- Full-service hotels.
- Limited-service hotels.
In Section 2 of this course you will cover these topics:
- Extended stay hotels.
- Convention hotels and conference centers.
- Resorts and timeshares.
- Overview: profit-making -commercial- foodservices.
- Food and beverage operations in hotels.
- Upscale restaurants.
In Section 3 of this exam you will be evaluated on below listed topics:
- Casual service -mid-scale- restaurants.
- Family-service restaurants.
- Quick-service restaurants.
- Off-site catering.
- Contract management companies in non-commercial foodservices.
- Foodservices in educational organizations.
In Section 4 of this course you will cover these topics
- Dietary services in healthcare facilities.
- The business of business and industry foodservices.
- Vending and office coffee services.
- Private club management.
- Cruise lines: a close look at resorts on water.
- Casino entertainment management.
In Section 5 of this course you will cover these topics:
- Sports and recreational foodservices: part of the leisure service market.
- Management of amusement and theme parks.
- Professional meeting management.
- Exhibition -trade show- management.
- Special events management.
- Planning your hospitality career.
- The job search: your first professional position.
- Your first professional position: celebrate success.
- Entrepreneur or intrapreneur?
- Domestic or global hospitality positions -or both-?

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