Excel Your Career with
International Business| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| BA-019 | Sales and sales management | 6 Credits | View Details |
| BA-254 | Advanced International Advertising | 6 Credits | View Details |
| BA-787 | Advertising Management | 6 Credits | View Details |
| BA-826 | Internet Advertising | 6 Credits | View Details |
| BA-853 | Marketing Management | 6 Credits | View Details |
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| INB-109 | International Business Environments and Operations | 6 Credits | View Details |
| INB-565 | International Business Strategy and Management | 6 Credits | View Details |
| HRM-627 | Business Law | 6 Credits | View Details |
| INB-892 | Advanced Topics in International Business | 6 Credits | View Details |
| INB-903 | International Business Management | 6 Credits | View Details |
Sales and sales management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- An introduction to retailing
- Building and sustaining relationships in retailing
- Strategic planning in retailing
- In Section 2 of this course you will cover these topics:
- Retail institutions by ownership
- Retail institutions by store-based strategy mix
- Web, nonstore-based, and other forms of nontraditional retailing
- In Section 3 of this exam you will be evaluated on below listed topics:
- Identifying and understanding consumers
- Information gathering and processing in retailing
- Trading-area analysis
- In Section 4 of this course you will cover these topics
- Site selection
- Retail organization and human resource management
- Operations management: financial dimensions
- Operations management: operational dimensions
- Developing merchandise plans
- In Section 5 of this course you will cover these topics:
- Implementing merchandise plans
- Financial merchandise management
- Pricing in retailing
- Establishing and maintaining a retail image
- Promotional strategy
- Integrating and controlling the retail strategy
Advanced International Advertising
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Global marketing in the firm
- Initiation of internalization
- Internationalization theories
- In Section 2 of this course you will cover these topics:
- Development of the firm's international competitiveness
- Global marketing research
- The political and economic environment
- In Section 3 of this exam you will be evaluated on below listed topics:
- The sociocultural environment
- The international market selection process
- Some approaches to the choice of entry mode
- In Section 4 of this course you will cover these topics
- Export modes
- Intermediate entry modes
- Hierarchical modes
- In Section 5 of this course you will cover these topics:
- International sourcing decisions and the role of the subsupplier
- Product designs
- Pricing decisions and terms of doing business
- Distribution decisions
- Communication decisions -promotion strategies-
- Cross-cultural sales negotiations
Advertising Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Integrated marketing communications
- Corporate image and brand management
- Buyer behaviors
- In Section 2 of this course you will cover these topics:
- Promotions opportunity analysis
- Advertising management
- Advertising design: theoretical frameworks and types of appeals
- In Section 3 of this exam you will be evaluated on below listed topics:
- Advertising design: message strategies and executional frameworks
- Advertising media selection
- Trade promotions
- In Section 4 of this course you will cover these topics
- Consumer promotions
- Personal selling, database marketing, and customer relationship management
- Public relations, sponsorship programs, and regulations
- In Section 5 of this course you will cover these topics:
- Internet marketing
- Imc for small businesses and entrepreneurial ventures
- Evaluating an integrated marketing program
Internet Advertising
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Convergence.
- Strategic e-marketing.
- In Section 2 of this course you will cover these topics:
- The e-marketing plan.
- Global markets.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Ethical and legal issues.
- Marketing knowledge.
- In Section 4 of this course you will cover these topics
- Consumer behavior.
- Segmentation and targeting strategies.
- In Section 5 of this course you will cover these topics:
- Differentiation and positioning strategies.
- Product.
- Price.
- The internet for distribution.
- E-marketing communication.
- Customer relationship management.
Marketing Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Defining marketing for the 21
- Developing and implementing marketing strategies and plans
- Understanding markets, market demand, and the marketing environment
- In Section 2 of this course you will cover these topics:
- Creating customer value, satisfaction, and loyalty
- Analyzing consumer markets
- Analyzing business markets
- In Section 3 of this exam you will be evaluated on below listed topics:
- Identifying market segments and targets
- Creating brand equity
- Creating positioning and dealing with competition
- In Section 4 of this course you will cover these topics
- Setting product strategy and marketing through the life cycle
- Designing and managing services
- Designing pricing strategies and programs
- In Section 5 of this course you will cover these topics:
- Designing and managing value networks and channels
- Managing retailing, wholesaling, and logistics
- Designing and managing imc
- Managing mass communications
- Managing personal communications
- Managing marketing in a global economy
International Business Environments and Operations
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Globalization and international business
- The cultural environments facing business
- The political and legal environments facing business
- In Section 2 of this course you will cover these topics:
- The economic environment
- Globalization and society
- International trade and factor mobility theory
- In Section 3 of this exam you will be evaluated on below listed topics:
- Governmental influence on trade
- Cross-national cooperation and agreements
- Global foreign exchange and capital markets
- In Section 4 of this course you will cover these topics
- The determination of exchange rates
- The strategy of international business
- Country evaluation and selection
- In Section 5 of this course you will cover these topics:
- Export and import strategies
- Direct investment and collaborative strategies
- The organization of international business
- Marketing globally
- Global manufacturing and supply chain management
- International accounting issues
- The multinational finance function
- Human resource management
International Business Strategy and Management
Topics Covered in This Course:
In Section 3 of this exam you will be evaluated on below listed topics:
In Section 4 of this course you will cover these topics
In Section 5 of this course you will cover these topics:
- In Section 1 of this course you will cover these topics:
- Introduction: what is international business?
- Globalization of markets and the internationalization of the firm
- In Section 2 of this course you will cover these topics:
- The cultural environment
- The country level political and legal systems
- Government intervention in international business
- The international monetary and financial environment
- Global strategy and organization
- Global market opportunity assessment
- Exporting and countertrade
- Foreign direct investment and collaborative ventures
- Licensing, franchising and other contractual strategies
- Global sourcing
- Marketing in the global firm
- Human resource management in the global firm
- Financial management and accounting in the global firm
Business Law
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Legal heritage and critical legal thinking
- Constitutional law for business and online commerce
- Traditional, alternative, and e-commerce dispute resolution
- Torts and privacy
- Intellectual property and internet law
- Business and cyber crimes
- In Section 2 of this course you will cover these topics:
- Ethics and social responsibility of business
- Nature of traditional and online contracts
- Agreement and consideration
- Capacity and legality
- Reality of consent and writing
- Third-party rights and discharge
- In Section 3 of this exam you will be evaluated on below listed topics:
- Remedies for breach of traditional and online contracts
- Formation of sales and lease contracts
- Performance of sales and lease contracts
- Remedies for breach of sales and lease contracts
- E-commerce, domain names, and internet law
- Warranties and product liability
- In Section 4 of this course you will cover these topics
- Creation and transfer of negotiable instruments
- Holder in due course and liability
- Checks and digital banking
- Credit, secured transactions, and surety agreements
- Bankruptcy and reorganization
- Agency
- In Section 5 of this course you will cover these topics:
- Sole proprietorships and partnerships
- Formation and operation of domestic and multinational corporations
- Corporate directors, officers, and shareholders
- Corporate mergers and acquisitions
- Limited liability companies
- Franchises, licensing, and strategic alliances
- Investor protection and online securities transactions
- Antitrust law
- Consumer and environmental protection
- Labor and employment law
- Equal opportunity in employment
- Personal property and bailments
- Real property and landlord-tenant relationship
- Insurance,wills, and estates
- International and comparative law
Advanced Topics in International Business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Assessing the environment and ndash;political, economic, legal, technological 1
- Managing interdependence: social responsibility and ethics
- In Section 2 of this course you will cover these topics:
- Understanding the role of culture
- Communicating across cultures
- In Section 3 of this exam you will be evaluated on below listed topics:
- Cross-cultural negotiation and decision making
- Formulating strategy
- In Section 4 of this course you will cover these topics
- Global alliances and strategy implementation
- Organization structure and control systems
- In Section 5 of this course you will cover these topics:
- Staffing, training, and compensation for global operations
- Developing a global management cadre
- Motivating and leading
International Business Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- An overview of international business.
- Global marketplaces and business centers.
- Legal, technological, and political forces.
- In Section 2 of this course you will cover these topics:
- The role of culture.
- Ethics and social responsibility in international business.
- International trade and investment theory.
- In Section 3 of this exam you will be evaluated on below listed topics:
- International monetary system and the balance of payments.
- Foreign exchange and international financial markets.
- Formulation of national trade policies.
- In Section 4 of this course you will cover these topics
- International cooperation among nations.
- International strategic management.
- Strategies for analyzing and entering foreign markets.
- International strategic alliances.
- International organization design and control.
- Leadership and employee behavior in international business.
- In Section 5 of this course you will cover these topics:
- International marketing.
- International operations management.
- International financial management.
- International accounting and taxation.
- International human resource management and labor relations.