Excel Your Career with
Marketing
Courses Code | Courses Name | Credit Hours | Course Description |
---|---|---|---|
ADV-104 | Marketing Research | 6 Credits | View Details |
MKT-224 | Marketing and High Technology Products | 6 Credits | View Details |
MKT-343 | Principles of Professional Selling | 6 Credits | View Details |
MKT-571 | Introduction to Marketing | 6 Credits | View Details |
RMT-744 | Introduction to Consumer Behavior | 6 Credits | View Details |
ADV-889 | Introduction to Advertising | 6 Credits | View Details |
Marketing Research
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introducing marketing research.
- Understanding the marketing research industry.
- Steps in the marketing research process including defining the problem and research objectives.
- In Section 2 of this course you will cover these topics:
- Research design.
- Accessing secondary data and online information databases.
- Standardized information sources. standardized information sources
- In Section 3 of this exam you will be evaluated on below listed topics:
- Deciding on your survey data collection method.
- Using measurement scales in your survey.
- Designing your questionnaire.
- In Section 4 of this course you will cover these topics
- Determining sample size and the sampling method.
- Collecting data and summarizing what you found in your sample.
- Generalizing your sample findings to the population.
- In Section 5 of this course you will cover these topics:
- Comparing to find differences in your data.
- Determining relationships among your variables.
- Preparing and presenting the research results.
Marketing and High Technology Products
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to high-technology.
- Strategy and corporate culture in high-tech firms.
- In Section 2 of this course you will cover these topics:
- Relationship marketing: partnerships and alliances.
- Market orientation and r and d?marketing interaction in high-technology firms.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Marketing research tools in high-tech markets.
- Understanding high-tech customers.
- In Section 4 of this course you will cover these topics
- Product development and management issues in high-tech markets.
- Distribution channels and supply chain management in high-tech markets
- In Section 5 of this course you will cover these topics:
- Pricing considerations in high-tech markets.
- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
- E-business, e-commerce and the internet.
- Realizing the promise of technology
Principles of Professional Selling
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Personal selling and the marketing concepts
- Personal selling opportunities in the age of information
- Creating value with a relationship strategy
- In Section 2 of this course you will cover these topics:
- Communication styles:managing selling relationships
- Ethics: the foundation for relationships in selling
- Creating product solutions
- In Section 3 of this exam you will be evaluated on below listed topics:
- Product-selling strategies that add value
- The buying proecess and buying behavior
- Developing and qualifying a prospect base
- In Section 4 of this course you will cover these topics
- Approaching the customer
- Creating the consultative sales presentation
- Creating value with the sales demonstration
- In Section 5 of this course you will cover these topics:
- Negotiating buyer concerns
- Closing the sale and confirming the partnership
- Servicing the sale and building the partnership
- Opportunity management:the key to greater sales productivity
- Management of the sales force
Introduction to Marketing
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Marketing: managing profitable customer relationships
- Company and marketing strategy: partnering to build customer relationships
- The marketing environment
- In Section 2 of this course you will cover these topics:
- Managing marketing information
- Consumer and business buyer behavior
- Segmentation, targeting, and positioning: building the right relationships with the rightcustomers
- In Section 3 of this exam you will be evaluated on below listed topics:
- Product, services, and branding strategy
- New-product development and product life-cycle strategies
- Pricing: understanding and capturing customer value
- In Section 4 of this course you will cover these topics
- Marketing channels and supply chain management
- Retailing and wholesaling
- Communicating customer value: advertising, sales promotion, and public relations
- In Section 5 of this course you will cover these topics:
- Communicating customer value: personal selling and direct marketing
- Marketing in the digital age
- The global marketplace
- Marketing ethics and social responsibility
Introduction to Consumer Behavior
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction: diversity in the marketplace
- Consumer research
- In Section 2 of this course you will cover these topics:
- Market segmentation
- Consumer motivations
- In Section 3 of this exam you will be evaluated on below listed topics:
- Personality and consumer behavior
- Consumer perception
- In Section 4 of this course you will cover these topics
- Consumer learning
- Consumer attitudeformation and change
- In Section 5 of this course you will cover these topics:
- Communication and consumer behavior
- Reference groups and family influences
- Social class and consumer behavior
- The influence of culture on consumer behavior
- Subcultures and consumer behavior
- Cross-cultural consumer behavior: an international perspective
- Consumer influence and the diffusion of innovations
- Consumer decision making
Introduction to Advertising
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to advertising
- Advertising and rsquo;s role in marketing
- Advertising and society
- In Section 2 of this course you will cover these topics:
- How advertising works
- The consumer audience
- Strategic research
- In Section 3 of this exam you will be evaluated on below listed topics:
- Strategic planning
- Print and out-of-home media
- Broadcast media
- In Section 4 of this course you will cover these topics
- Interactive and alternative media
- Media planning and buying
- The creative side and message strategy
- In Section 5 of this course you will cover these topics:
- Copywriting
- Design and production
- Direct response
- Sales promotion, events, and sponsorships
- Public relations
- Special advertising situations
- Evaluation of effectiveness