Hospitality Management| City University of Michigan

Courses Code	Courses Name	Credit Hours	Course Description
HOM-292	Introduction to Hospitality Marketing	6 Credits	View Details
HOM-367	Special Topics in Hospitality Management	6 Credits	View Details
HOM-436	Introduction to Hospitality Industry	6 Credits	View Details
HOM-440	Introduction to Hospitality Accounting	6 Credits	View Details
HOM-509	Introduction to Hospitality Management	6 Credits	View Details
HOM-694	Contemporary Issues in Tourism and Hospitality	6 Credits	View Details

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:
- Introduction: marketing for hospitality and tourism.
- Service characteristics of hospitality and tourism marketing.
- The role of marketing in strategic planning.
In Section 2 of this course you will cover these topics:
- The marketing environment.
- Marketing information systems and marketing research.
- Consumer markets and consumer buying behavior.
In Section 3 of this exam you will be evaluated on below listed topics:
- Organizational buyer behavior and group markets.
- Market segmentation, targeting, and positioning.
- Designing and managing products.
In Section 4 of this course you will cover these topics
- Internal marketing.
- Building customer loyalty through quality.
- Pricing products: pricing considerations, approaches and strategy.
In Section 5 of this course you will cover these topics:
- Distribution channels.
- Promoting products: communication and promotion policy and advertising.
- Promoting products: public relations and sales promotion.
- Professional sales.*
- Electronic marketing: internet marketing, database marketing and direct marketing.*
- Destination marketing.
- Next years marketing plan.

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:
- Travel and tourism and hospitality: services for those away from home
- The secret of quality service
- Managers must manage
- Overview: hotels, hotels, hotels!
- Full-service hotels
- Limited-service hotels
- Extended-stay hotels
In Section 2 of this course you will cover these topics:
- Convention hotels and conference centers
- Resorts, timeshares and condo-hotels
- Overview: profit-making - commercial- foodservices
- Food and beverage operations in hotels
- Upscale restaurants
- Casual-service - midscale- restaurants
- Family-service restaurants
In Section 3 of this exam you will be evaluated on below listed topics:
- Quick-service restaurants
- Off-site catering
- Contract management company foodservices
- Foodservices in educational organizations
- Food and nutrition services in healthcare facilities
- The business of business and industry foodservices
- Vending and office coffee services
In Section 4 of this course you will cover these topics
- Private club management
- Cruise lines: a close look at resorts on water
- Casino entertainment management
- Sports and recreational foodservices: part of the leisure service market
- Management of amusement and theme parks
- Overview of the entertainment industry
- Professional meeting management
In Section 5 of this course you will cover these topics:
- Exhibition -trade show- management
- Special events management
- Planning your hospitality career
- The job search: your first professional position
- Your first professional position: celebrate success
- Entrepreneur or intrapreneur?
- Domestic or global hospitality and ndash;or both?

Excel Your Career with

Address

Academics

Degree Programs

Associate Degree

Bachelor's Degree Program

Master's Degree Program

Doctorate Degree

Diploma Programs

Online Accredited Diploma Programs at CNOMICH

Certificate Programs

Online Accredited Certificate Programs at CNOMICH

Graduate Level

Undergraduate Level

Professional Schools At CNOMICH

PROFESSIONAL SCHOOLS AT CNOMICH

ADMISSION

Admission

Student Resource

About CNOMICH

Excel Your Career with

Address